Hoox × HRX Films — Website Proposal

01 — Overview

The brief, in essence.

A minimal, cinematic, premium digital presence for HRX Films - built to showcase its films, philosophy, and creative identity with the gravity they deserve.

The website moves away from conventional production-house layouts. Instead, it leans toward the language of a modern editorial experience and a digital exhibition space - immersive, emotional, story-first, and confidently simple to navigate.

Designed in Figma. Built in Framer.

01Elegant presentation of films, treated like editorial covers.

02Smooth, intuitive navigation that disappears into the experience.

03Strong visual storytelling — motion, scale, restraint.

04A premium monochrome aesthetic carried with consistency.

HRX Films · StormFR / 01

HRX Films · MessFR / 02

02 — Structure

Four pages, one cinematic spine.

P/01

Homepage — the opening shot

A minimal cinematic introduction to the brand and its featured projects.

Hero — tagline, motion, scale01

Featured films grid02

About preview03

Press & recognition strip04

CTA footer05

P/02

About — the studio's story

A narrative-driven editorial page on the journey, philosophy, and identity behind HRX Films.

Founder & studio introduction01

Storytelling philosophy02

Visual approach03

Timeline / milestones04

Behind-the-scenes imagery05

Studio culture & direction06

P/03

Connect — a quiet doorway

A clean, premium contact experience. No noise, no friction.

Inquiry / contact form01

Direct email & collaboration line02

Social presence03

Studio location (optional)04

P/04

Film pages — individual showcases

Each film gets a dedicated, premium, deeply considered page — built as a CMS-driven system.

Cinematic hero & trailer01

Platform & release information02

Media gallery — stills, posters, BTS03

Press, articles, interviews04

Research / deep-dive section05

Credits — director, cast, crew, partners06

Film-to-film navigation system07

03 — Direction

Visual language, deliberate by design.

AestheticA/01

Editorial cinematic.

Minimal, magazine-grade layouts
High-contrast compositions
Motion-led storytelling, never decorative
Generous whitespace and scale

TypographyA/02

Tonal hierarchy.

One typeface, used with intent
Weight contrast for rhythm
Scale contrast for drama
Whitespace as the third typeface

a24films.com↗ siena.film↗ focusfeatures.com↗ annapurna.com↗ caviar.tv↗ modernfilms.com↗

Interlude — 01 / 01 Hoox × HRX

A website should feel like the opening frame of the film it represents.

04 — Timeline

Eight to ten weeks, end to end.

Phase 01 Discovery & Sitemap Brand immersion, content audit, information architecture. 2 WEEKS

Phase 02 UI/UX Design Art direction, key screens, design system, prototype. 2–3 Weeks

Phase 03 Film Page CMS System CMS-driven template, components, and editorial framework. 1–2 Weeks

Phase 04 Framer Development Build, motion, CMS wiring, responsive across all breakpoints. 3 Weeks

Phase 05 Testing & Refinement QA, performance, accessibility, launch readiness. 1 Week

Total Engagement 8–10 weeks

05 — Investment

Transparent, all-inclusive.

UI/UX Design in FigmaIncluded

Framer DevelopmentIncluded

CMS IntegrationIncluded

Responsive OptimizationIncluded

Basic SEO SetupIncluded

Motion & InteractionsIncluded

14 Days Post-Launch SupportIncluded

Total Project Investment

₹6,31,000 + GST

A single, all-inclusive figure covering design, development, CMS, motion, and launch. No hidden line items.

Engagement8–10 Weeks

Support14 Days Free

Ownership100% Client

06 — Retainers

Post-launch, on retainer.

Standard retainer

₹45K/MONTH

For studios that want the website kept running quietly in the background — clean, current, and reliable.

Website maintenance & uptime
Minor text and image updates
CMS management
Performance monitoring
Bug fixes
Basic SEO maintenance
Backup management
Priority support

Creative retainer

₹91K/MONTH

For studios that treat the website as an evolving stage — new films, new campaigns, new ideas, monthly.

Everything in the Standard retainer
Landing page additions
New film uploads & case studies
Design enhancements
Motion & interaction updates
Monthly creative improvements
Press & article updates
Analytics review & support

07 — Terms

Ownership, support, fine print.

Client ownership.

Upon final payment, HRX Films owns the website outright — design, code, and assets. Framer project access is transferred in full. All content uploaded by the client remains client-owned.

Third-party costs.

Framer subscription
Domain purchase & renewal
Premium plugins or tools
Stock or licensed assets (if required)

Post-launch support.

Fourteen days of complimentary post-launch support are included — covering bug fixes and minor adjustments. Anything beyond is handled under the retainer plans.

Confidentiality.

This proposal, its pricing, and any materials shared during the engagement remain confidential between Hoox Studio and HRX Films. Mutual NDA available on request.

08 — Payment

Three milestones, no surprises.

/ 01 Project Initiation Triggered on signed agreement. Kicks off discovery and design. 50%

/ 02 Design Approval Triggered on sign-off of final design system and key screens. 30%

/ 03 Final Launch Triggered on production deployment and handover. 20%

09 — Studio

Why Hoox.

We build websites for brands that take craft seriously.

Hoox is a website design and build studio. Every project is hands-on no junior handoffs, no template kits, no shortcuts. We work with people who care how a thing looks, moves, and lasts.

5yrs

In practice

100%

Founder-led

40+

Projects shipped

1:1

Direct collaboration

A cinematic digital experience for HRX Films.